Buy My Dress 2014





Well that’s it for another year, and what an amazing one it was. Buy My Dress is now in everyone’s diary and vocabulary, it must have been one of the most talked about events in the Irish calendar. We were really delighted with the coverage and awareness we received this year with TV interviews, radio interviews, Imelda May on board, constant press coverage we just couldn’t go wrong, in fact this year we had the media contact us as opposed to the other way around which was an added bonus. We are delighted to announce we raised a total net profit of just over €90,000.
Again a huge thanks to our amazing sponsor Kellogg’s Special K who have travelled the journey with us over the last 5 years and provided us with plentiful opportunities to promote and create awareness, as well as provide much needed financial support.
Carraig Donn coming on board as an associated sponsor proved very fruitful to many counties, acting as a drop off point and collecting hoards of dresses for us. Many thanks to all the retail units for your patience and support in collecting and storing dresses leading up to the day itself.
Our media sponsor this year came in the form of Classic Hits 4FM who provided us with consistent coverage from 15th as well as a variety of interview opportunities, promotions and plugs from DJ’s and a live broadcasting from the RDS on the day itself with Ray Shah linking into the other events around the country.
Dublin was back in Serpentine Hall in the RDS, with crowds queuing from outside Serpentine Hall and out through the gates of Anglesea Road, waiting for doors to open. It still astounds me as to the generosity of the Irish public where Dublin alone received over 7,000 donations. This year we introduced 2 short fashion shows with MC Sonja Mohlich from TV3 and stylists from LA Academy, showcasing some of the amazing dresses we had on offer, our models were top class and all adorned with the amazing creations of Millner Suzanne Ryan who carried the theme of Alice in Wonderland throughout the catwalk.
Classic Hits 4FM broadcasting live from the event brought the crowds in their droves and DJ Ray Shah spent the day interviewing excited ladies about their new purchased guna’s at bargain prices.  
A mad panic the week before had us sorting, pricing and labelling and we really would not have achieved this without the amazing support of our fantastic volunteers. We were quite behind with 3 days to go and the volunteers worked around the clock to have us ready to go by Saturday. We cannot express our gratitude enough for the time and energy these ladies provided us and we certainly couldn’t have done it without you.
Talking about volunteers we have some truly outstanding volunteers who go above and beyond our expectations taking on the major role of organising a whole separate event in their own county,  April – 25th  May. Radio ad’s were produced for both donations and attendance, taking control of everything from hotel booking, PR, sourcing, collecting and preparing dresses on the day and each and every one introducing extra exciting elements to make their event even more special. A huge thanks to each and every one of you, BMD is only successful due to your continued support and expertise.
Cork led by the now infamous and professional Siobhan O’Connor had a fantastic result this year, topping last year’s funds by over €2,000 and raising an incredible €12,000 with a facebook following of over 1,700. An amazing team that quietly worked away on their own initiatives and created such a buzz around Cork with their own PR and Marketing that there was no one left in the dark that Buy My Dress 2014 was happening! A huge thanks to her committee and husband who drove up and down collecting rails, boxes and bags on a constant basis. An amazing achievement considering Siobhan had to fly urgently out to Australia right in the middle of all the final preparations. Congratulations to one and all in Cork for your continuous support and major contribution to the campaign.
Galway leading the team for her third year the notorious Noreen McKenzie pulled amazing results out the bag, by almost doubling last year’s takings and raising over €9,500. Launching her event on 8th May got the word out and the PR was flying around Galway this year, with Noreen running competitions on Galway Bay FM for free dress, hair and makeover on the day, as well as hounding journalists and other radio stations for mentions of BMD. This year a large variety of stands were introduced offering goodies and advice all relevant to the ladies of the town. Obviously her enthusiasm or persuasion was the winning tool as well as a strong volunteer backing, to bring in this amazing result, rumour has she has already booked the Clayton for next year!!
Wexford. This year brought back the faithful Sue Longmore to the helm of the committee, where they brought their event to the Amber Springs Hotel. With the National Sheep Shearing competition going on in the local area, they had an influx of visitors passing through Gorey, which must have played a part to the amazing success they achieved in raising over €6,500. Again there seemed to be no shortage of dresses in the Wexford area and a huge thanks to everyone who either donated or provided support to Sue and her amazing team on the day, not to mention the Pinny Ladies showing off their Imelda Quiff hairstyles on the day, great idea ladies and a fantastic result.
Waterford: The Waterford team led by Tara Kelly came up trumps once again for their third year of BMD, raising over €6,500. The venue this year was the amazing City Hall, which provided beautiful surroundings for a very professional Fashion Show the team launched on 15th  May, showcasing the dresses that would be sold on at the BMD event on 25th May, with an amazing array of prizes on offer in their raffle on the night This was a fantastic and fitting start to grab Waterford’s attention that BMD was back in town, and saw an increase in facebook followers to over 1,400. 
On the day a variety of stands added to the dimension of the day and dresses once again came in their droves from all the fantastic supporters down in Waterford. A big thanks to Martha the wonderful model of the campaign for promoting once again a brilliant event in Waterford.
Limerick It has been a few years since Limerick held an event but new kids on the block Caragh O’Shea and Mairead McMullin decided to take on the task and it didn’t take them long to realise the amount of work and energy required in BMD, and pulled together a wonderful event down in the Clarion Hotel raising over €3,600 in their first year which was an amazing achievement. Running competitions with Sketchers and introducing stands to the event in their first year was extremely creative which paid off and will definitely have Limerick talking and looking forward to 2015.  Congratulation ladies and hope it hasn’t put you off dresses forever!!.
Athlone For the first time Athlone was introduced onto the map and we were delighted to have Caoimhe and her mum Aileen take up the challenge of running a BMD event.  With Athlone raw to BMD a major task was on hand for Aileen and Caoimbe to create awareness, recruit volunteers and drive donations. A lot of the hard work fell on both Mum and daughter and I am sure at this stage they are both in need of a well deserved holiday.  Despite the lack of volunteers (albeit a few very loyal family & friends) they brought a huge amount to the event, introducing a child’s play area to distract kids whilst mum was busy shopping and all.   A wonderful result for Athlone raising over €2,500 and a massive thanks to the Ward family.
To view images from 2014 click here!