I Could Be…

‘I Could Be’


‘I Could Be’ is about supporting a brighter future for people with Down syndrome.


The campaign aims to promote the message that while people with Down syndrome need additional supports, they have innate potential, skills, talents and unique perspectives to bring to society and to a chosen profession.


The campaign features 18 children with Down syndrome aged between 6 and 16. We have created life-sized images of all the children which will be displayed around Dublin city centre, in the businesses and organisations listed below, on 21st March to celebrate World Down Syndrome Day.


A huge thank you to Irish Rail who will be displaying all 18 of the children’s images in both Connolly Station and Heuston Station on World Down Syndrome Day.


An important part of ‘I Could Be’ was for each of the children to spend some time with each of the businesses and organisations that are supporting the campaign, for a day in the life experience of their chosen profession. This turned out to be a lot of fun for all involved – click on to the children’s pages to see them in action!


Help us spread this positive #ICouldBe message by sharing on social media.


Thank you to all of the fantastic organisations involved:

  • Assets Modelling Agency
  • Binc. Global – Caroline Casey
  • Chapter One Restaurant
  • Dance Ireland
  • Design Centre
  • Dublin Castle
  • Dylan Bradshaw
  • FLYEfit
  • Gaiety Theatre
  • Gallery of Photography
  • Iarnród Éireann- Irish Rail
  • Leinster House
  • National Concert Hall
  • National Gallery of Ireland
  • Olympia Theatre
  • RDS
  • RTÉ
  • Safari Childcare
  • Starbucks
  • Trinity College Dublin


A special word of thanks to Photographer Conor Healy, Picture It Photography and to RR Donnelley for the fantastic imagery and design of the campaign and to all of the amazing children and families that took part and turned a simple idea into a powerful message.


A Word About The Down Syndrome Centre


The Down Syndrome Centre provides services and supports to enable children with Down syndrome to have the same opportunities in life as their peers, to feel included in society and to reach their full potential.


We opened in 2014 and now provide services to over 200 children per week aged from birth to 18. Services include a wide range of therapies, workshops and camps and are accessible to children all over Ireland.


Our vision was also to create a family focused centre for parents of the children using the Service. The centre is a place for parents to meet, get information and advice, make friends and build support networks and communities.


In addition, we have created several awareness campaigns that promote inclusion, acceptance and an understanding that having Down syndrome is just a part of a person, it does not define them.


The children’s images are displayed in these locations around Dublin City Centre


On The Day


We had a fantastic launch event in Connolly Station – the children got a tour of the station, got to issue tickets, make announcements, have a look inside the cab of a train and got the visit the control room!



Media Coverage


Sunday Independent Life Magazine


The Irish Independent


The Irish Sun


RTÉ News






You can also see the ‘I Could Be’ ads below which were also featured in Sunday Independent Life Magazine






100% of our funding comes through fundraising.


If you would like to support the work we do please click on the donate button below. Thank you.