RRD I Could Be Campaign
May 14, 2019 by

Our ‘I Could Be’ campaign for World Down Syndrome Day 2019 is about supporting a brighter future for people with Down syndrome. The campaign aims to promote the message that while people with Down syndrome need additional supports, they have innate potential, skills, talents and unique perspectives to bring to society and to a chosen profession.

Life Sized Images

The campaign features 18 children with Down syndrome aged between 6 and 16. Together with RR Donnelley we created life-sized images of all the children and displayed them around Dublin city centre, on 21st March 2019 to celebrate World Down Syndrome Day.

Displayed around Dublin City Centre

Full Page Ads

RRD also created the design work for the campaign which included two amazing ads for the Sunday Independent Life Magazine and the design elements for our website.

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